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Bachelor of Mass Media (B.M.M)

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Bachelor of mass media

ABOUT COURSE -

For all those who are waiting to unleash their “creative streak” in the media industry

A Three Year Degree Programme Divided into Six Semesters, taught by Full time and Visiting faculties who are experts in their subjects. The Course shall consist of 36 Theory papers.

The Bachelors of Mass Media (BMM) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media. The course aims to provide students with a firm grounding in studies related to mass media through understanding society diverse cultural foundation and inculcate social responsibility. The skills developed are creativity, critical thinking and originality in all aspects of media.

INTAKE CAPACITY-

2 Divisions (60*2 =120)

FEATURES-

i. The course provides students with a firm grounding in communication skills and aims to develop ability for critical thinking and creativity.

ii. It gives students an opportunity to combine the theoretical curriculum with practical application, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

PROGRAMME CONTENT

This is a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

FUTURE PROSPECTS-

The BMM degree course is considered equivalent to other three year integrated degree courses. After graduation in mass media, the student will be eligible for pursuing a Masters degree in Mass Communication, MBA to name a few options. The BMM graduates are also eligible to pursue careers in advertising and journalism.

PROGRAMMES TAUGHT AT THE GRADUATE LEVEL-

Like the BMS course, this is also a three year full time course with six semesters. The course shall consist of 36 theory papers, of equal weightage, 6 papers per semester. A student can choose between the specialization in Advertising or Journalism while seeking admission to Semester V (in the Third year).

During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted over a period of three years.

PROGRAMMES OUTCOME-

DEPARTMENT OF MASS MEDIA

BMM (OLD) & BAMMC (NEW)

Programme Outcome	The course is designed in such a way so that the students gets deep insight of the banking and Insurance sector. The courses under this program are designed in such a way that students can explore different facets of Media industry; They can not only theoretically but practically be capable of becoming Media professionals.
Programme Specific Outcome	To help students to gain knowledge on various Media aspects and open the opportunity to seek their career in various Media fields such as Advertising, Journalism, Film-making,Photography, Public Relations Animation & Graphics, Digital Marketing, Anchoring and much more.